Resume of Experience

Megan Klein
Memphis, TN 38103• E-mail perry.meg@gmail.com

Work experience

Public Relations Specialist, Archer>Malmo 2007 - Present

• Serve as point person for 22 brands to develop and execute strategic plans to achieve brand objectives
• Manage media interactions at approximately 10 tradeshows and events each year to secure coverage
• Develop award winning editorial, advertorial and press release copy by integrating third party input
• Create multi-media campaigns including video, web, print and radio to saturate target market
• Conduct media relations to secure national, regional and local placements across traditional and social media
• Instituted radio relations, beyond advertising partnerships for agricultural outreach
• Monitored media to provide sell-back opportunities with client to establish value of public relations

Newscaster, Zimmer Radio Group 2003 - 2006

• Produced morning news for four stations with a TSA cume of 132.600 listeners
• Honed efficient writing and dynamic speaking skills in morning newscasts reaching an AQH of 26,900
• Learned how advertising is sold and listening audience size is determined

Summer Sales Intern, Procter and Gamble 2004, 2005

• Researched characteristics of target consumers and corresponding media channels
• Presented the “High Potential Consumer” principles for national brands to team directors
• Evaluated retail logistics and marketing strategy for leading national consumer brands

Student Recruiter, University of Missouri 2002 - 2006

• Designed a college planning materials and workshop to present in high schools around the state
• Presented college planning information to 1,500 students at career fairs and field days
• Addressed families on campus visits and college open houses

Education

Bachelor of Science in Agriculture Journalism University of Missouri May 2006

Study Abroad, Nanyang Technological University, Singapore Jan. - May 2005

• Traveled Southeast Asia and Australia studying culture
• Presented in media and communication classes with groups of local and international students
• Researched Western and Asian media concepts, practices and international relations